Bali, Indonesia – BMW Motorrad Days Bali 2026 was successfully held at Peninsula Island, The Nusa Dua, Bali, marking the first time Indonesia hosted the international BMW Motorrad Days event. Held on September 25–26, the festival brought together more than 2,700 visitors from 25 countries.
Organized by BMW Motorrad Indonesia in collaboration with InJourney Tourism Development Corporation (ITDC) through its Strategic Business Unit (SBU) The Nusa Dua, the series of activities took place from September 24–26, 2026, combining international riding experiences, community activities, and a large-scale festival that brought together riders, BMW Motorrad communities, customers, partners, and enthusiasts from Indonesia and around the world.
The event was attended by more than 550 international participants and approximately 2,150 domestic participants throughout the series of activities.
Riding Experiences and Festival Highlights
The BMW Motorrad Days Bali 2026 series began on September 24 with the Mystical Ride Bali, taking riders on an exploration of several destinations across Bali. The route started from Nusa Dua and continued through Pandawa, Margarana, Lake Beratan and Ulun Danu, Handara, Kintamani, Landih Pine Forest, Gianyar, before returning to Peninsula Island, The Nusa Dua.
On September 25–26, Peninsula Island became the center of the BMW Motorrad Days Bali 2026 celebration through the BMW Motorrad Days Festival, featuring the GS Race, the handover of 10 F 450 GS motorcycles to the first 10 customers, Ride the World, custom and classic motorcycles, a food festival, community activities, a fashion show by Lenny Hartono, a bartender challenge, freestyle performances, fire dance, traditional Asmaradana dance, a live performance by The Fabulous, as well as food and beverage, apparel, riding gear, banking, and accessories tenants.
The festival was further enlivened by performances from DJ Zakina and Madtwinz. The festival's main stage featured performances by Judika, Project Pop, and Kris Dayanti.
BMW Motorrad Global Community Meets in Bali
BMW Motorrad Days Bali 2026 brought together riders and enthusiasts from various countries. The event was further strengthened by the presence of BMW AG management, including Christian Galli, Managing Director of BMW Motorrad Region Asia-Pacific, Middle East & Africa; Sven Ritter, Head of BMW Motorrad Thailand & Importer Markets East Asia; Narin Thanawutthanant, Head of Customer Support and Operations for BMW Motorrad Region Southeast Asia; Andrea Thielle, Marketing Manager of Southeast Asia; as well as representatives of the BMW Motorrad management teams from various countries.
Peter Medalla (Sunny), Managing Director of BMW Group Indonesia, was also present as a show of support from BMW Indonesia for BMW Motorrad Indonesia.
As part of the global BMW Motorrad Days series, the Bali edition marked an important milestone for BMW Motorrad Indonesia and served as BMW Motorrad Indonesia's flagship event in 2026.
“BMW Motorrad Days Bali 2026 is more than a celebration of motorcycles. It is a celebration of people, friendships, adventures and the community that makes BMW Motorrad special,” said Fransiska Ingrid, CEO of BMW Motorrad Indonesia.
“Hosting BMW Motorrad Days for the first time in Indonesia is a major milestone for us. We are incredibly proud to welcome riders and communities from 25 countries to Bali, and we are grateful to every rider, partner, sponsor and community who travelled from near and far to be part of this historic moment.”
Riders Who Travelled Far to Bali
The spirit of community was also reflected in the journeys undertaken by riders to reach Bali. Approximately 10 riders from the Philippines travelled by motorcycle from Jakarta to Bali, while riders from Timor-Leste also made the journey to Bali to attend the event.
From Indonesia, the BMWMCI community travelled from Sumbawa to Bali, GSrek travelled from Banyuwangi, Gesers from Surabaya, IMBI from East Java, Sengkuni from Yogyakarta, Gasax from Bandung, and BBC travelled from Jakarta to Bali. These journeys became part of the larger story of BMW Motorrad Days Bali 2026.
Several other communities also participated in and enlivened the event, including Rajawali, Lady Bikers, and Piaggio ID Community.
Connecting Automotive Tourism with The Nusa Dua
The collaboration with ITDC at The Nusa Dua further strengthened the role of automotive and sports tourism as part of Bali's broader tourism ecosystem.
BMW Motorrad Days Bali 2026 brought the international riding community to one of Indonesia's leading premium tourism and MICE destinations, while creating connections between the global BMW Motorrad community and Bali's hospitality, tourism, and business ecosystem.
“The success of BMW Motorrad Days Bali 2026 further reinforces The Nusa Dua's position as a premium destination with the capacity and strong ecosystem to host a wide range of international-scale events, combining tourism, community, and business. For ITDC, international events are not merely about attracting visitors, but also about strengthening international exposure, driving the hospitality ecosystem, and creating opportunities for collaboration between global communities and local businesses. We are pleased to collaborate with BMW Motorrad Indonesia to present an event that brings together tourism, community, lifestyle, and business at The Nusa Dua,” said Troy Warokka, Director of Operations of ITDC.
Impact on Hospitality and Local Businesses
The BMW Motorrad Days Bali 2026 series also contributed to the hospitality ecosystem and local businesses. Hotels in the Nusa Dua area experienced strong demand during the event period, with The Westin Resort Nusa Dua, Courtyard by Marriott Bali Nusa Dua Resort, and Hilton Group among the hotel partners supporting the event.
The event also involved 52 MSME tenants representing food and beverage, apparel, riding gear, accessories, banking, and various lifestyle products and services.
From Motorcycle Event to Community Experience
BMW Motorrad Days Bali 2026 also delivered commercial results, with 12 BMW Motorrad motorcycles sold during the event.
However, the value of the event was not measured solely by sales. BMW Motorrad Indonesia continues to develop its events as platforms for building the community, strengthening customer engagement, and creating collaborations with partners across various industries.
The event was supported by the Ministry of Tourism, InJourney Tourism Development Corporation (ITDC), The Nusa Dua, KFC, Bank Mandiri, Badan Multi Bintang Indonesia Siaga Pertamina Patra Niaga – Pertamax Turbo, Pertamina Lubricants, Garuda Indonesia, Swarga Suites Bali Berawa, Halo Optima by Telkomsel, PLN, CIBES Lift, Desound, Mitra Indo Maju, and SHA Solo.
“This event demonstrates what can happen when the motorcycle community, business partners and destination stakeholders come together around a shared experience,” said Indra Adhiwijaya, Head of Marketing BMW Motorrad Indonesia.
“Our approach is not simply about organizing an event or selling motorcycles. We want to build an ecosystem where our customers, communities, partners and their customers can experience BMW Motorrad together. This creates stronger engagement and opens opportunities for collaboration across different industries.”
Looking Ahead
BMW Motorrad Days Bali 2026 marks an important milestone for BMW Motorrad Indonesia and forms part of its long-term commitment to developing the riding community and delivering more experiences for customers and partners in Indonesia.
The success of bringing together more than 2,700 visitors from 25 countries demonstrates Indonesia's potential to host international-scale BMW Motorrad community events, while bringing together mobility, tourism, hospitality, local businesses, and communities in one integrated experience.
BMW Motorrad Indonesia will continue to strengthen its community ecosystem and create experiences that bring the spirit of BMW Motorrad closer to customers and riders across Indonesia. BMW Motorrad Indonesia Let's Go!.